Welcome to a website that can help you develop your interest in perfume —
and help you develop your own perfume
Here are resources for first-time developers of perfume, already successful creators of perfume, and friends who have not yet tasted the joy of developing and marketing a fragrance of their own ... but now, perhaps, might give it a try.
Philip Goutell
Lightyears, Inc.
The help offered through this website comes out of my own experience in marketing and creating perfume. A sampling of fragrances I have created can be found here. Marketing, with "numbers" is a side topic of the "1700 Percent" book offered below.
If you have any doubts about your ability to develop a perfume, travel to this page and take advantage of my free offer. This could be, for you, the beginning of an exciting adventure.
I welcome you to my website and and encourage you to brouse. You might also find the following books useful.
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Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics
If you are developing your own perfumes, likely you are working with dropper bottles, squeezing out a few drops of this and a few drops of that until you have a fragrance you are proud to call your own ... and proud to share with others, either as gifts — or for money!
Now, if you want to "scale up" your project and produce a quantity of bottles, you come up against a production hurdle. Dropper bottles are slow! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics takes you through the simple but important steps that allow you to use professional measurements and produce many bottles of your fragrance in a fraction of the time.
Also available in a soft cover edition from Amazon.
— or read more about this book.
- How To Launch Your Own Perfume Company: A Simple Business Plan
This strategy involves becoming a source of perfume. Rather than establishing a "brand" and selling your creations under your own brand name, you develop a businesss that provides product to perfume entrepreneurs. One advantage of this business is that, rather than having to "front" the money needed to market a new perfume, clients pay both your costs and some percentage of your profit in advance, before you undertake their projects. Selling and management skills are required but the results can be a fine, full-time or part-time business.
Also available in a soft cover edition from Amazon
— or read more about this book.
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Creating Your Own Perfume With A 1700 Percent Markup!
This is a step-by-step guide and the story of a small marketing company that produced and marketed a fragrance of its own on a limited (controlled) scale. This allowed it to enjoy a gratifying profit (as is suggested by the book's title.)
The production was "desktop." The work "by hand." Costs were tightly controlled. Mathematics were carefully monitored. The techniques used work well for the underfunded entrepreneur but the steps and services described allow, with greater funding, unlimited expansion.
Available in other formats from Amazon
— or read more about this book.
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Phil's Perfume Production Checklist
Picture this: money is being poured into your project when you discover a small but important step you missed in your planning. Now you face a big mess-up that will burst your budget, delay production, and make you look incompetent with your investors.
In the rush to "strike while the iron is hot" it's easy to overlook "small" but important details that can boomerang on you with big, nasty consequences.
My Perfume Production Checklist can save you from this embarrassment and make your work more professional.
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