To market your fragrance through retailers who use scanners at checkout — which today includes the vast majority of all retail shops, even some that are quite small — packaging must include a barcode.
The barcode on the package — either a 12-digit Universal Product Code (UPC) in the United States or a 13-digit EAN (originally called "European Article Number," but now sometimes known as a "International Article Number") elsewhere — is a unique, universal identifier of the product to which it is attached. Variations of the same item — different size bottles for the same perfume or different colors for a t-shirt — require different codes.
When a retailer agrees to sell your fragrance, you will generally be required to fill out product information forms indicating each item's barcode, what it is, and the name of the organization with the right to issue the code.
The first step in obtaining a UPC or EAN barcode for an item is registration. Barcodes are assigned by an international non-profit association called "GS1." In the United States the organization is "GS1 US." To receive your bar code directly from GS1, you must be a member. Members pay an initial fee to join and then an annual maintenance fee.
Major retailers will require you to be a GS1 member and receive your barcodes directly from them. This will entitle you to a certificate for the barcode with your own company name on it, which is what major retailers want from you.
Small retailers may allow you to use product codes obtained from third-party vendors. These codes can be issued to you by a company which has its own GS1 registration so a product code you receive will reference their company name in the code instead of yours. The code, however, will be universally valid and permanent.
Most major issuers of third-party product codes obtained their own GS1 registration before an annual maintenance fee was required and so, even today, they are exempt from paying the fee. As they don't pay this annual fee, they generally pass on the benefit to their customers. This makes obtaining a product codes from a third party vendor considerably less costly than registering directly with GS1. However, before paying for obtaining a product code from a reseller, first be sure that your retailers require a product code and then be sure that a product code received from a third-party vendor will be acceptable to them.
The product code itself holds no information other than identifying the company owning the code and the unique item to which the number refers. All information about the item — size, color, price, whatever — is keyed into the retailer's inventory control system via product information forms which you will fill out for the retailer.
UPC and EAN
U.S. product codes (UPC) are 12-digits in length. EAN (European) codes are 13-digit. US (UPC) codes are said to be universal, that is, acceptable in countries using EAN codes. In fact, whether a code scans properly or not will depend on the scanning software and hardware in use by the retailer.
Check with your retailers before you register your codes
The best way to get it right the first time is to check with your retailers before you register and obtain your codes. The larger retailers will give you detailed information on their coding requirements. Smaller retailers may accept any coding or even no coding at all. But today, packaging without a UPC or EAN may find it difficult to gain retail distribution.
The physical code
If you have a product code for your fragrance at the time you are preparing the graphics for your packaging, the product code and be incorporated into the design.
If you do not have a product code at the time you are manufacturing your boxes, a code can be added later on a sticker.
If you are going to begin making sales without a product code but anticipate that, if sales expand you will need one, it would be wise to leave a blank space on your outer packaging — the box — where a sticker can be applied at a later date without obscuring any of the required or optional text on the package.
- GS1 US
The non-profit organization that issues universal product codes (UPC) for the United States.
- GS1 UK
"We set standards, using unique numbers, for global use which makes the reliable identification of products and assets possible. We are one of 108 GS1 member organisations across 150 countries, and operate in multiple sectors and industries."
- GS1 Europe
"Many companies consider Europe to be one market. Companies want to be sure that the investments they make in supply chain management solutions can be applied not just in one country but anywhere in an entire region — or the whole world."
- GS1 Australia
"GS1 Australia is dedicated to the design and implementation of global standards using the GS1 System."
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While much is written about perfume – the beautiful fragrances... the beautiful bottles – little is available on the "mechanics" of perfume production – the steps that take place on the "factory floor" where a beautiful vision is turned into a finished product, a "ready to sell" perfume. Now you can experience all of these steps, hands on, by making just one quart of your own perfume. If you follow each chapter and do what you are instructed to do, you will end up with from 8 to 64 bottles of your own perfume, depending on the capacity of the bottles you select. Along this "insiders journey," each step is profusely illustrated with professional color photographs and you'll learn — • Exactly what alcohol you'll need and where to get it • Why you'll want (just a little!) water in your perfume • What type bottles you'll need and why you cannot use others • Why you will use a spray and not a cap • How to fill and seal your bottles • How to label your bottles with the correct information so they will be legal for sale • How to select a name for your perfume that will allow you to acquire powerful trademark rights free. If you are a developer of scents you are encouraged to use one of your own for this project. If you are not a scent creator yourself you'll learn how to get a fragrance oil that is exactly right for this project. Online sources are given for all required supplies and materials. Nothing can hold you back from starting your project immediately!
Perfume is famous for the markup it can achieve, even for a middle market fragrance. While "everybody knows" that perfume costs next to nothing to make (not completely true) the making of it is often considered an esoteric secret. "Creating Your Own Perfume With A 1700 Percent Markup!" details how a 3-person company with no experience created their own fragrance in response to a marketing opportunity that was too good to pass up. The book explains exactly what was done to create a fragrance for that opportunity but it is far more than a history of the author's project. "Creating Your Own Perfume With A 1700 Percent Markup!" lays out every step in the process of creating your own perfume, either as a do-it-yourself project – and without the benefit of automated equipment some compromises and workarounds are required – or full bore professional production under your supervision. Either way you will be producing a quality fragrance at a remarkably low cost. Do you have a marketing opportunity that would be wildly profitable if only you could obtain your fragrance at a ridiculously low cost? "Creating Your Own Perfume With A 1700 Percent Markup!" is the guide you need to do it.
A really great name, a special name that is just right for a particular perfume or perfume marketer (or entrepreneur with money to invest!) can be worth a ton of money. But few individuals with great ideas ever manage to cash in on those brilliant ideas. Instead they wait while others "discover" their idea, acquire legal rights to it and make all the money while they are left out in the cold without a penny having been earned for what was once THEIR idea.
If you are struggling to name your perfume and are looking for a name that will have real value, "Naming Your Perfume And Protecting Your Name" will help you weed out low value names and point you to names that have better marketing value plus the potential to become valuable assets in themselves.
If you have a great name you want to protect but no fragrance, "Naming Your Perfume And Protecting Your Name" will guide you through the simple steps you must take to acquire a legal right to that name before someone else grabs it! Best of all, "Naming Your Perfume And Protecting Your Name" shows you how to gain strong legal protection for your name without a lawyer and without spending more than pocket change.
Never had an idea for a product name? Never thought much about perfume? "Naming Your Perfume And Protecting Your Name" may stimulate your interest in a whole new game that, when played well, can make you lots of money without your having to leave the comfort of your home office.
You can build a perfume business of your own using this business plan as a guide. By following its detailed strategy you learn to identify motivated groups of potential perfume buyers. Members of these groups are near the tipping point of desire for a new perfume. You don't know these people and they don't know you but you know a marketer they trust, one who does not currently sell perfume and might never think of selling perfume were it not for your approach. Here is where you step in with a professional plan, promotion, and perfume to take advantage of this ripe opportunity for mutual profit. Before your first promotion has peaked, you will already be developing a relationship with your next marketing partner. Following this plan, you will gain more and more profit with each new marketing partnership.
Now when you make your own perfume you can make it fully "commercial" meaning you will be creating a product ready for regular, continuous sales to friends, relatives, and the public! If the fragrance you've made has already won praise, why not share it with others? Some might pay you for it and want it for their web stores or retail boutiques! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics guides you through steps that can turn your hobby project into a perfume business. Discover how close you are now and how little more you must do to take what you made with essential oils and dropper bottles into a business of your own! For an introduction to this book, watch this video.
When you name a perfume you create a valuable asset – the name itself. To sell your perfume you want the most effective name possible. But a good name can have value beyond the edge it gives your sales. In naming your fragrance you are creating a trademark and a trademark can have value independent of the product. The value of that trademark can vary. Much depends on how well, in naming your perfume, you follow the trademark "rules." How To Create A More Valuable Name For Your Perfume first helps you develop a name that will be effective in selling your perfume. It then prods you to make use of certain techniques that can turn a good name into a great trademark, strong and valuable. If you have questions about how to protect a name, How To Create A More Valuable Name For Your Perfume will answer many such as:
- Can you protect your name yourself or do you need a lawyer?
- Can you register a trademark without a lawyer?
- What does it cost to register a trademark?
- How do I enforce the rights I have established?
How To Create A More Valuable Name For Your Perfume covers both state, federal, and international protection.
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