Resources
For Perfume Developers & Marketers
- Rules for setting the price of your perfume
- Advertising results can guide marketing strategy – if you're willing to read them honestly
- Here's help with Google Advertising
- What is a new customer worth to you?
- Database Possibilities
- When is the time right to spend money on advertising? When should you launch an ad campaign?
- Developing an idea for a new perfume... and how I'm going to sell it
- Early statistics from my Etsy adventure: setting up an Etsy store
- Can Etsy sell your perfume? It costs very little to find out and you learn a lot along the way!
- Sell your perfume on eBay? This is how you might make it work for you
- Money back guarantee to get more orders? How likely is it to work for you?
- Test – Question everything – guard your money!
- Launching a new perfume in an uncertain world
- Starting a perfume business with a shop of your own
- Acquiring inventory for your perfume store
- "Advanced" merchandise acquisition strategies
- Creating perfume with dropper bottles
- Weighing your drops can get messy
- Into the big bottle: final production of the first batch of a new perfume
- The new perfume: thoughts and preparations for a small, limited launch
- Water in perfume: Why? What? How much?
- How to make your own perfume for under $500
- Media Possibilities
- Producing 135 ml of a fragrance oil
- The importance of a formula and a production "fail" Anyone who wants to share their perfume with others needs to record how it is made in a formula. But even when working from a formula, a stupid production error can spoil the whole batch, as reported here.
- Points to negotiate with investors in your perfume
- Here's one way to sell perfume ... marketing strategies aren't always nice!
- Selling Perfume Online: Some Possibilities — Sampling
- Three ways to mess up a good marketing opportunity for perfume
- Finding the right bottle for a men's cologne
- Four ways to create your own perfume
- Mixing Oil and Solvent to make a finished Fragrance when your oil is measured by weight and your solvent by volume
- Testing—from the past
- How To Write Your Most Important Business Plan Ever
- Hooking buyers, making sales, with love and grace
- How much can you tell me about your market?
- Sorting out social media and social media influencers to sell your own perfume
- How To Think About Selling Your Own Perfume
- Test your knowledge of your newly identified market
- Perfumer and educator Stephen V. Dowthwaite of PerfumersWorld, Bangkok
- This is the math you need to set up a profitable perfume venture
- Test the odds that your promotion will succeed
- A social network partnering strategy to sell perfume
- Eugene Rimmel The Book of Perfumes (1867)
- G.W. Septimus Piesse, The Art Of Perfumery (1857)
- Jean Carles: A Method Of Creation In Perfumery
- How To Write A Business Plan (U.S. Small Business Administration Guide)
- All about Someday by Justin Bieber
Philip Goutell
Lightyears, Inc.
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