Unscented Perfume Smelling Strips
For Fragrance Sampling and Testing
French perfumers call them mouillettes ("bread sticks", pronounced moo-yets). They are dipped in fragrance, allowed to dry, then held, momentarily, close to the nose so that the fragrance may be inhaled. It is through the use of these smelling strips that fine perfumes are created, step by step, until the perfumer is ready to present the new compound to the client and the client ready to accept it.
In the laboratory, long, thin, smelling strips are preferred because the perfumer will be dipped then into bottles or vials with thin necks. For client presentation, thicker paddle type test blotters are often preferred as the thin end can be dipped into a vial holding the new perfume while the wider paddle end can be sprayed with a fine mist spray bottle.
Purity and freedom from contamination are requirements of perfume test blotters. Their papers are "unsized," meaning they are free from the sizing added to writing papers (to prevent ink from being absorbed too deeply.)
Smelling strips of a light paper, such as chromatography paper, are preferred by some perfumers in that the thinness of the paper allows the compound to spread. This helps the perfumer analyze the makeup of the compound being tested (using his or her nose!) The purpose of such testing is, after all, to determine what adjustments need to be made to the formula.
Thicker strips are often preferred for client presentation in that they present a more consistent odor.
For testing and sampling perfumes, it is important to remember that whatever smelling strips are used, the same testing strips should be used for all tests! Avoid testing one batch with one type of smelling strip and testing another with smelling strips from a different manufacturer.
An excellent article on smelling ("Using the Brain (Not the Nose) to Smell") by Stephen V. Dowthwaite was published in the December, 2009, issue of Perfumer & Flavorist. Reprints are available from the publisher.
- Orlandi, Inc.
Orlandi is the major supplier of smelling strips (test blotters) in the United States and offers both stock and custom printed and die-cut test blotters to meet your company's requirements.
Whatman is a major manufacturer of chromatography paper which is ideal for using in fragrance testing. Inquire at their website for products suitable for smelling strips. Their chromatography paper is available in both sheets and rolls. While this paper would not be used for customer presentations, you might find it quite useful for making your own tests while developing a fragrance.
- Carolina Biological
Whatman chromatography paper can be ordered from Carolina Biological. Search their website for "chromatography paper."
- Bay House Aromatics (UK)
"Smelling strips. Specially prepared paper in strips for smelling essential oils or fragrances. Packs of 100."
- Aromantic (UK)
Smelling strips. Aromatherapy products. Materials for making skin care products.
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A really great name, a special name that is just right for a particular perfume or perfume marketer (or entrepreneur with money to invest!) can be worth a ton of money. But few individuals with great ideas ever manage to cash in on those brilliant ideas. Instead they wait while others "discover" their idea, acquire legal rights to it and make all the money while they are left out in the cold without a penny having been earned for what was once THEIR idea.
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You can build a perfume business of your own using this business plan as a guide. By following its detailed strategy you learn to identify motivated groups of potential perfume buyers. Members of these groups are near the tipping point of desire for a new perfume. You don't know these people and they don't know you but you know a marketer they trust, one who does not currently sell perfume and might never think of selling perfume were it not for your approach. Here is where you step in with a professional plan, promotion, and perfume to take advantage of this ripe opportunity for mutual profit. Before your first promotion has peaked, you will already be developing a relationship with your next marketing partner. Following this plan, you will gain more and more profit with each new marketing partnership.
Now when you make your own perfume you can make it fully "commercial" meaning you will be creating a product ready for regular, continuous sales to friends, relatives, and the public! If the fragrance you've made has already won praise, why not share it with others? Some might pay you for it and want it for their web stores or retail boutiques! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics guides you through steps that can turn your hobby project into a perfume business. Discover how close you are now and how little more you must do to take what you made with essential oils and dropper bottles into a business of your own! For an introduction to this book, watch this video.
When you name a perfume you create a valuable asset – the name itself. To sell your perfume you want the most effective name possible. But a good name can have value beyond the edge it gives your sales. In naming your fragrance you are creating a trademark and a trademark can have value independent of the product. The value of that trademark can vary. Much depends on how well, in naming your perfume, you follow the trademark "rules." How To Create A More Valuable Name For Your Perfume first helps you develop a name that will be effective in selling your perfume. It then prods you to make use of certain techniques that can turn a good name into a great trademark, strong and valuable. If you have questions about how to protect a name, How To Create A More Valuable Name For Your Perfume will answer many such as:
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