Sell your perfume on eBay?
This is how you might make it work for you
EBay may seem like an unlikely platform for selling your
perfume when nobody has heard of it but it gives you a chance
to test the power of keywords.
If you are going to sell your perfume online, eBay is a platform to consider whether or not you have a website of your own. A listing on eBay costs no more than a few dollars. Budget $50 or $100 for eBay and you can run a number of advertising tests. The downside is that ALL of this money can be wasted without producing either sales or useful marketing data; but you won't know until you try.
On eBay you face an amazing wall of competition. Search "perfume" and you'll come up with over 1/4 million results so your first challenge is to get people to find your listing. Once you've listed your perfume in the only logical eBay category for it – health and beauty > fragrances > men's fragrances, women's fragrances, or unisex fragrances – your tests will be your selections of keywords.
Your keyword tests are important. If you can find productive keywords for eBay, keywords that will bring viewers to your listings, you can use those keywords on eBay for other fragrances you might develop. You can also use them on web pages, blogs, and elsewhere to generate appropriate traffic.
In selecting keywords to test, drop all thought of hyperbole. "Fantastic," "Amazing," "New," won't help you. Nobody is searching for "amazing" products unless perhaps they are looking for superhero comic books. Think of how you might search if you wanted to discover a deliciously unique new fragrance from a company nobody you know has ever heard of; if you wanted to be the first among your friends to wear an outstanding but unknown scent.
Possible search terms that seekers might really use are "handmade," "indie," "artisinal," and "niche." And don't forget to add the word "perfume," "cologne," or "fragrance" to these. This will be the most important word of all.
Although it is not at all inevitable, you want to assume that some people will find your listing. This means you have a chance to give them a pitch for your fragrance. Beyond the basic listing outline eBay gives you, you can edit and add. EBay encourages you to write an extended description of your fragrance. You can use this opportunity not only to write about your fragrance but to introduce your company, lay our your credentials, expound on your creative philosophy, spell out your offer in detail, give your guarantee, tell whether returns will be accepted, and give a link to your website, blog, Facebook page or other internet presence you might have.
One question eBay will ask you when you're making your lists is "how many do you have available?" This gives you the potential of using a single listing to sell more than one bottle of your perfume. You may not find your first experience with eBay productive but if, in time, you master the art of selling your fragrance on eBay, hypothetically you'll be able to sell many bottles from a single listing.
When you specify your charge for shipping, eBay will, based on your location and method of shipping, calculate the approximate date a buyer can expect to receive their order. If you accept returns you can specify who will pay the return shipping; you or the buyer.
Once your listing has been posted, you can check back to see how many people have viewed it. Your own views will be counted too so, if the number is small, it's likely it is your own views that are showing and, possibly, nobody has seen your offer.
Here in the U.S. I can only ship by surface mail (which eBay translates as First Class, based on the small weight of a bottle of perfume.) If you are in a country other than the United States, you'll have to look up your local postal regulations and limit your offer to the areas to which you can make a shipment.
Finally, since you are making an offer to sell perfume, you should be prepared to ship what you are selling – a box, bubble wrap, and, when I ship perfume I like to place the bubble wrapped bottle inside a sealed baggie. It's bad if your bottle leaks. It's really bad if your bottle leaks and wets your box... and other people's mail.
Will I get any activity from my offer on eBay? At this point I don't know. But eBay is too powerful a tool to blow off without testing.
A final thought. At your blog, website or social media, you might mention that you fragrance or fragrances are available on eBay AND give a keyword that will lead people to your posted items.
Steffen Arctander's Perfume and Flavor Materials of Natural Origin was first published in 1960 and is the classic, authoritative reference for natural products used in perfumes, scents, flavorings, foods, and medicine throughout the world. Part One defines and describes processing methods used to extract or refine the products into usable form; Part Two includes more than 500 monographs on the natural raw materials used to produce perfumes, flavorings, etc. Appendices include a classification of important materials by their scent, and worldwide production figures for major products. Fully indexed, the book also includes 62 pages of photographs, making this the standard reference work on natural materials for perfumers and flavor chemists. The preface contains practical descriptions of available materials, their origin, production and processing methods, appearance, odor and flavor type with brief notes on their main constituents, replacements and common adulterants.
Perfume is famous for the markup it can achieve, even for a middle market fragrance. While "everybody knows" that perfume costs next to nothing to make (not completely true) the making of it is often considered an esoteric secret. "Creating Your Own Perfume With A 1700 Percent Markup!" details how a 3-person company with no experience created their own fragrance in response to a marketing opportunity that was too good to pass up. The book explains exactly what was done to create a fragrance for that opportunity but it is far more than a history of the author's project. "Creating Your Own Perfume With A 1700 Percent Markup!" lays out every step in the process of creating your own perfume, either as a do-it-yourself project – and without the benefit of automated equipment some compromises and workarounds are required – or full bore professional production under your supervision. Either way you will be producing a quality fragrance at a remarkably low cost. Do you have a marketing opportunity that would be wildly profitable if only you could obtain your fragrance at a ridiculously low cost? "Creating Your Own Perfume With A 1700 Percent Markup!" is the guide you need to do it.
A really great name, a special name that is just right for a particular perfume or perfume marketer (or entrepreneur with money to invest!) can be worth a ton of money. But few individuals with great ideas ever manage to cash in on those brilliant ideas. Instead they wait while others "discover" their idea, acquire legal rights to it and make all the money while they are left out in the cold without a penny having been earned for what was once THEIR idea.
If you are struggling to name your perfume and are looking for a name that will have real value, "Naming Your Perfume And Protecting Your Name" will help you weed out low value names and point you to names that have better marketing value plus the potential to become valuable assets in themselves.
If you have a great name you want to protect but no fragrance, "Naming Your Perfume And Protecting Your Name" will guide you through the simple steps you must take to acquire a legal right to that name before someone else grabs it! Best of all, "Naming Your Perfume And Protecting Your Name" shows you how to gain strong legal protection for your name without a lawyer and without spending more than pocket change.
Never had an idea for a product name? Never thought much about perfume? "Naming Your Perfume And Protecting Your Name" may stimulate your interest in a whole new game that, when played well, can make you lots of money without your having to leave the comfort of your home office.
You can build a perfume business of your own using this business plan as a guide. By following its detailed strategy you learn to identify motivated groups of potential perfume buyers. Members of these groups are near the tipping point of desire for a new perfume. You don't know these people and they don't know you but you know a marketer they trust, one who does not currently sell perfume and might never think of selling perfume were it not for your approach. Here is where you step in with a professional plan, promotion, and perfume to take advantage of this ripe opportunity for mutual profit. Before your first promotion has peaked, you will already be developing a relationship with your next marketing partner. Following this plan, you will gain more and more profit with each new marketing partnership.
Now when you make your own perfume you can make it fully "commercial" meaning you will be creating a product ready for regular, continuous sales to friends, relatives, and the public! If the fragrance you've made has already won praise, why not share it with others? Some might pay you for it and want it for their web stores or retail boutiques! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics guides you through steps that can turn your hobby project into a perfume business. Discover how close you are now and how little more you must do to take what you made with essential oils and dropper bottles into a business of your own! For an introduction to this book, watch this video.
When you name a perfume you create a valuable asset – the name itself. To sell your perfume you want the most effective name possible. But a good name can have value beyond the edge it gives your sales. In naming your fragrance you are creating a trademark and a trademark can have value independent of the product. The value of that trademark can vary. Much depends on how well, in naming your perfume, you follow the trademark "rules." How To Create A More Valuable Name For Your Perfume first helps you develop a name that will be effective in selling your perfume. It then prods you to make use of certain techniques that can turn a good name into a great trademark, strong and valuable. If you have questions about how to protect a name, How To Create A More Valuable Name For Your Perfume will answer many such as:
- Can you protect your name yourself or do you need a lawyer?
- Can you register a trademark without a lawyer?
- What does it cost to register a trademark?
- How do I enforce the rights I have established?
How To Create A More Valuable Name For Your Perfume covers both state, federal, and international protection.
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