Early statistics from my Etsy adventure

Although I have a website that offers my own fragrances, and I sell my own books both at Amazon and my own bookstore, I have been experimenting – researching – other platforms, looking for additional possibilities. Thus far eBay hasn't rung any bells for me but Etsy shows promise and doesn't conflict with my other platforms.

To learn about Etsy you really have to open and Etsy store. To open an Etsy store you must have at least one product to put up for sale in that store although Etsy recommends you list at least ten items when you open your store. (The cost is minimal.)

The first point you want to note is that you can't use Etsy unless you already have a product to sell. This may seem obvious but we don't want to put the cart before the horse. Developing your product – a fragrance I'm presuming – is your first step, although you can and should have, while developing your fragrance, begun to map out your marketing plan.

Not knowing anything about Etsy and, therefore, not having planned a finished, fully decorated store in advance, I opened my Etsy store with just one item. This met Etsy's minimum requirement. Since then I have been adding items to my Unnatural Aromas Etsy store. This is easy to do as Etsy's template guides you through the process, gathering the essential information and giving you opportunities to add extra information if you see fit. For me, adding items was easy as I already had the products, photography, and descriptions from my web pages and photo archives.

I've added both fragrances and books to my store. The books are in the form of digital downloads and I've run into a problem here due to Etsy's 20 meg limit on file size. In one case a cover, which can be seen on Amazon, quickly overshot Etsy's file size limit and the cover photo had to be eliminated. The file size limit makes it challenging to use color illustrations in ebooks for the Etsy platform.

A few statistics have been coming in for my Etsy store, Unnatural Aromas. What they show to date is about a 40/60 split between visitors who have come through Etsy searches and promotions and those who have come through sources outside the Etsy universe. This would include my own web pages, Facebook, and blogs. When I did a Google search today for "Unnatural Aromas," the first mention of my store came up on Google's page three.

What is important to notice is that, should you offer your perfume on Etsy, it will be useful to promote it both through Etsy support and through your own social media activities. And, of course, you'll want to make your store itself as shopper friendly as possible.

The "rules" for making sales on Etsy are no different than the rules for making sales through retail stores, local or national. Like Etsy, the stores may "take" your fragrance but don't expect them to sell it for you. If you want to make sales, be prepared to become a promoter. That's the only way.

Making Perfume By The Quart
Making Perfume By The Quart: A do-it-yourself project book

Many who love perfume dream of having their own -- but it can seem too complicated, too "from another world." Making Perfume By The Quart brings it down to earth for you in ten remarkably easy to understand chapters of instructions that guide you through the complete production process, from concept to finished perfume. But you make just one quart.

Creating Your Own Perfume With A 1700 Percent Markup! (3rd edition)

Perfume is famous for the markup it can achieve, even for a middle market fragrance. While "everybody knows" that perfume costs next to nothing to make (not completely true) the making of it is often considered an esoteric secret. "Creating Your Own Perfume With A 1700 Percent Markup!" details how a 3-person company with no experience created their own fragrance in response to a marketing opportunity that was too good to pass up. The book explains exactly what was done to create a fragrance for that opportunity but it is far more than a history of the author's project. "Creating Your Own Perfume With A 1700 Percent Markup!" lays out every step in the process of creating your own perfume, either as a do-it-yourself project – and without the benefit of automated equipment some compromises and workarounds are required – or full bore professional production under your supervision. Either way you will be producing a quality fragrance at a remarkably low cost. Do you have a marketing opportunity that would be wildly profitable if only you could obtain your fragrance at a ridiculously low cost? "Creating Your Own Perfume With A 1700 Percent Markup!" is the guide you need to do it.

Naming Your Perfume And Protecting Your Name

A really great name, a special name that is just right for a particular perfume or perfume marketer (or entrepreneur with money to invest!) can be worth a ton of money. But few individuals with great ideas ever manage to cash in on those brilliant ideas. Instead they wait while others "discover" their idea, acquire legal rights to it and make all the money while they are left out in the cold without a penny having been earned for what was once THEIR idea.

If you are struggling to name your perfume and are looking for a name that will have real value, "Naming Your Perfume And Protecting Your Name" will help you weed out low value names and point you to names that have better marketing value plus the potential to become valuable assets in themselves.

If you have a great name you want to protect but no fragrance, "Naming Your Perfume And Protecting Your Name" will guide you through the simple steps you must take to acquire a legal right to that name before someone else grabs it! Best of all, "Naming Your Perfume And Protecting Your Name" shows you how to gain strong legal protection for your name without a lawyer and without spending more than pocket change.

Never had an idea for a product name? Never thought much about perfume? "Naming Your Perfume And Protecting Your Name" may stimulate your interest in a whole new game that, when played well, can make you lots of money without your having to leave the comfort of your home office.

How To Launch Your Own Perfume Company: A Simple Business Plan

You can build a perfume business of your own using this business plan as a guide. By following its detailed strategy you learn to identify motivated groups of potential perfume buyers. Members of these groups are near the tipping point of desire for a new perfume. You don't know these people and they don't know you but you know a marketer they trust, one who does not currently sell perfume and might never think of selling perfume were it not for your approach. Here is where you step in with a professional plan, promotion, and perfume to take advantage of this ripe opportunity for mutual profit. Before your first promotion has peaked, you will already be developing a relationship with your next marketing partner. Following this plan, you will gain more and more profit with each new marketing partnership.

Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics

Now when you make your own perfume you can make it fully "commercial" meaning you will be creating a product ready for regular, continuous sales to friends, relatives, and the public! If the fragrance you've made has already won praise, why not share it with others? Some might pay you for it and want it for their web stores or retail boutiques! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics guides you through steps that can turn your hobby project into a perfume business. Discover how close you are now and how little more you must do to take what you made with essential oils and dropper bottles into a business of your own! For an introduction to this book, watch this video.

How To Create A More Valuable Name For Your Perfume

When you name a perfume you create a valuable asset – the name itself. To sell your perfume you want the most effective name possible. But a good name can have value beyond the edge it gives your sales. In naming your fragrance you are creating a trademark and a trademark can have value independent of the product. The value of that trademark can vary. Much depends on how well, in naming your perfume, you follow the trademark "rules." How To Create A More Valuable Name For Your Perfume first helps you develop a name that will be effective in selling your perfume. It then prods you to make use of certain techniques that can turn a good name into a great trademark, strong and valuable. If you have questions about how to protect a name, How To Create A More Valuable Name For Your Perfume will answer many such as:

  • Can you protect your name yourself or do you need a lawyer?
  • Can you register a trademark without a lawyer?
  • What does it cost to register a trademark?
  • How do I enforce the rights I have established?

How To Create A More Valuable Name For Your Perfume covers both state, federal, and international protection.

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Philip Goutell
Lightyears, Inc.