Can Etsy sell your perfume?
It costs very little to find out
and you learn a lot along the way!

In my last message I wrote about a marketing test I was conducting on eBay, although I considered eBay an unlikely marketing platform for an unknown fragrance from a nearly unknown company. This week I've turned my attention to Etsy stores which, I believe, offer greater opportunities for the sale of handmade, homemade, and indie perfumes.

You can find a lot about using Etsy effectively through a simple Google search which will turn up a great many articles on Etsy. Like eBay, much depends on your keywords but Etsy's handbook gives an excellent explanation on how Etsy ranks stores in their search utility. This handbook is worth studying and the ranking system it reveals is not unlike that of Google and other platforms. Etsy search rankings start with keywords but are narrowed down by another group of factors including how active you have been on Etsy, historically how many sales you have made, how recently sales were made, and what Etsy calls "customer experience".

I opened my own Etsy store because you can't really understand how Etsy works until you take the plunge and do it. It's a bit like Facebook. You can't see what's going on until you join. With Etsy you can shop without any enrollment but to understand the complexities of the selling side you have to participate.

What is clear from the many helpful comments you find repeated both in the Etsy forums and elsewhere is that success on Etsy involves effort. To sell successfully on Etsy you must put in a good deal of time; you must read and re-read Etsy's advice to sellers; you must constantly be "improving" your Etsy store, interacting with customers and prospects and adding fresh products to your store. Etsy wants you to have at least ten items on your store and Etsy won't let you open a store without at least one item ready for sale. Thus, at present, you'll see my Etsy store with that one required item.

If you need marketing guidance, Etsy gives sellers good advice such as "offer items at different price points" because people might come to your store for your perfume but, finding it a bit expensive, they might try you out with a smaller order — a candle, soap, or perhaps a small solid perfume.

In general you have to keep in mind that Etsy is out to make money for Etsy. But to do that – since they take a cut of sales – they will boost the rankings of the "most likely to succeed" stores because this will make more money for Etsy.

Think of an Etsy store as a store because that's what each Etsy vendor has – a store, storefront and all. Think of what makes any store succeed – attractive merchandise, attractive prices, attractive customer service. A lot has to go into it. On eBay it's perfectly normal to sell a single item. Many eBay sellers post a single item and the are done. But, like Etsy, there are eBay stores and these are stocked and, in large part, depend on repeat sales from customers and word of mouth recommendations. It's difficult to be in any retail business selling a single item.

This doesn't mean you shouldn't give Etsy a try even if you have only one item – one perfume – to sell. A lot of "no-name-brand" perfume does get sold on Etsy. (You can see how many sales each store has made because it is posted by Etsy on their storefront.) But, with only one item you are less likely to attract traffic to your store.

As to me, now that I've opened a minimal Etsy store I'll develop it as time permits... to see what Etsy can do for me.

And I strongly suggest you read the Etsy search and Etsy ranking pages. Whether you decide to sell on Etsy or not, you'll get some important internet marketing guidance from these pages that can help you, regardless of where you decide to sell your perfume.


Making Perfume By The Quart
Making Perfume By The Quart: A do-it-yourself project book

Many who love perfume dream of having their own -- but it can seem too complicated, too "from another world." Making Perfume By The Quart brings it down to earth for you in ten remarkably easy to understand chapters of instructions that guide you through the complete production process, from concept to finished perfume. But you make just one quart.


Creating Your Own Perfume With A 1700 Percent Markup! (3rd edition)

Perfume is famous for the markup it can achieve, even for a middle market fragrance. While "everybody knows" that perfume costs next to nothing to make (not completely true) the making of it is often considered an esoteric secret. "Creating Your Own Perfume With A 1700 Percent Markup!" details how a 3-person company with no experience created their own fragrance in response to a marketing opportunity that was too good to pass up. The book explains exactly what was done to create a fragrance for that opportunity but it is far more than a history of the author's project. "Creating Your Own Perfume With A 1700 Percent Markup!" lays out every step in the process of creating your own perfume, either as a do-it-yourself project – and without the benefit of automated equipment some compromises and workarounds are required – or full bore professional production under your supervision. Either way you will be producing a quality fragrance at a remarkably low cost. Do you have a marketing opportunity that would be wildly profitable if only you could obtain your fragrance at a ridiculously low cost? "Creating Your Own Perfume With A 1700 Percent Markup!" is the guide you need to do it.


Naming Your Perfume And Protecting Your Name

A really great name, a special name that is just right for a particular perfume or perfume marketer (or entrepreneur with money to invest!) can be worth a ton of money. But few individuals with great ideas ever manage to cash in on those brilliant ideas. Instead they wait while others "discover" their idea, acquire legal rights to it and make all the money while they are left out in the cold without a penny having been earned for what was once THEIR idea.

If you are struggling to name your perfume and are looking for a name that will have real value, "Naming Your Perfume And Protecting Your Name" will help you weed out low value names and point you to names that have better marketing value plus the potential to become valuable assets in themselves.

If you have a great name you want to protect but no fragrance, "Naming Your Perfume And Protecting Your Name" will guide you through the simple steps you must take to acquire a legal right to that name before someone else grabs it! Best of all, "Naming Your Perfume And Protecting Your Name" shows you how to gain strong legal protection for your name without a lawyer and without spending more than pocket change.

Never had an idea for a product name? Never thought much about perfume? "Naming Your Perfume And Protecting Your Name" may stimulate your interest in a whole new game that, when played well, can make you lots of money without your having to leave the comfort of your home office.


How To Launch Your Own Perfume Company: A Simple Business Plan

You can build a perfume business of your own using this business plan as a guide. By following its detailed strategy you learn to identify motivated groups of potential perfume buyers. Members of these groups are near the tipping point of desire for a new perfume. You don't know these people and they don't know you but you know a marketer they trust, one who does not currently sell perfume and might never think of selling perfume were it not for your approach. Here is where you step in with a professional plan, promotion, and perfume to take advantage of this ripe opportunity for mutual profit. Before your first promotion has peaked, you will already be developing a relationship with your next marketing partner. Following this plan, you will gain more and more profit with each new marketing partnership.


Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics

Now when you make your own perfume you can make it fully "commercial" meaning you will be creating a product ready for regular, continuous sales to friends, relatives, and the public! If the fragrance you've made has already won praise, why not share it with others? Some might pay you for it and want it for their web stores or retail boutiques! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics guides you through steps that can turn your hobby project into a perfume business. Discover how close you are now and how little more you must do to take what you made with essential oils and dropper bottles into a business of your own! For an introduction to this book, watch this video.


How To Create A More Valuable Name For Your Perfume

When you name a perfume you create a valuable asset – the name itself. To sell your perfume you want the most effective name possible. But a good name can have value beyond the edge it gives your sales. In naming your fragrance you are creating a trademark and a trademark can have value independent of the product. The value of that trademark can vary. Much depends on how well, in naming your perfume, you follow the trademark "rules." How To Create A More Valuable Name For Your Perfume first helps you develop a name that will be effective in selling your perfume. It then prods you to make use of certain techniques that can turn a good name into a great trademark, strong and valuable. If you have questions about how to protect a name, How To Create A More Valuable Name For Your Perfume will answer many such as:

  • Can you protect your name yourself or do you need a lawyer?
  • Can you register a trademark without a lawyer?
  • What does it cost to register a trademark?
  • How do I enforce the rights I have established?

How To Create A More Valuable Name For Your Perfume covers both state, federal, and international protection.


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Philip Goutell
Lightyears, Inc.