A perfume formula can be valuable — very valuable!

To produce a perfume you need a formula. A formula is more or less valuable depending on the perfume produced from it. The formula for a successful perfume will always have great value... and will be a closely guarded secret.

If your interest is in developing a business where you produce your own perfumes you will need formulas. If you are not a perfumer yourself, the simplest way to get formulas is to work with a fragrance house and let their perfumers create formulas for you. You will never see these formulas – the fragrance house will not show them to you – but they will be yours exclusively. What you will see and smell are fragrances produced from these formulas but they will be given to you without any guarantee they will sell.

If you want to start with the formulas for someone else's winners, this too is possible. You won't be able to get your hands on the exact formulas of the originals but, depending on the fragrances you want, you might find good approximations.

What will it cost? Will anything be free?

It you are just starting out with a very limited budget you might wonder if there are formulas you can get free. Two kinds of free formulas can be found online. The first variety involves mixing essential oils. Want formulas? Search Google for "perfume formulas for mixing essential oils" and take your pick. None of these formulas will approximate a best seller.

If you want a more commercial formula for free you can occasionally come across an older one but when you look for the materials needed to make it, two problems arise. Specialty bases used in the past are no longer available and certain raw materials from the past are now banned.

The reality is that a formula, for even an approximation of a successful perfume that can be produced today, is valuable and not something given away free. Why would you want someone else's formula? Usually to produce a replica that can be sold at a lower price. While an authentic bottle of Chanel's No.5 may cost $150, a replica version may sell for $1 (yes, one dollar, and I have purchased one at that price). So how is a knockoff produced? Obviously from a formula but where did that formula come from? Certainly not from Chanel.

The project begins with gas chromatography and mass spectrometry. A sample of a popular fragrance is purchased from any store that sells it and the "juice" is run through a machine which breaks down its components by their evaporative times. The results are matched with a database which identifies (or tries to identify) each separate raw material. From this information a crude formula is produced. Then a skilled, experienced perfumer takes the rough data and fills in a few blanks to produce a coherent formula. A good deal of work and expense is involved but now a tool exists to produce an approximation of the original.

Looking at this approximation, two points must be kept in mind. First, since the replica cannot compete with the original on price, its formula must be adjusted to achieve a lower production cost. Expensive naturals are replaced by synthetics. Expensive synthetics are replaced by cheaper synthetics. But there is more to it. Most current best sellers make use of "captives." These are specialty molecules available only to perfumers working for the company that invented them. The knockoff formula has to fudge its way around them because they are almost impossible to replicate.

Innosol, Inc. advertises that it has 20,000 formulas for sale. These formulas are modeled after popular brands and are sold for $500 each. The buyer is warned that to produce each formula a considerable inventory of raw materials will be required but, if you wish, Innosol can arrange the production for you. Their service gives you one way to develop your own product line.

PerfumersWorld offers contemporary formulas as part of their Formulation Bulletin series. Each Bulletin package includes a number of formulas. Also available are physical samples produced from the formulas. A set of formulas plus samples if offered at $149.95. Formulas are sent by email; samples by mail or courier. PerfumersWorld is a source of all raw materials needed to produce these formulas, in small, large, or very large quantities.

Even with a formula in your hands it is recommended that you test it by producing your own small sample before diving in and ordering raw materials on a commercial scale.

The truth is that perfume formulas are valuable. The more successful the perfume made from the formula, the more valuable the formula itself... and even a formula for a good replica of a big seller can be quite expensive.


Making Perfume By The Quart
Making Perfume By The Quart: A do-it-yourself project book

Many who love perfume dream of having their own -- but it can seem too complicated, too "from another world." Making Perfume By The Quart brings it down to earth for you in ten remarkably easy to understand chapters of instructions that guide you through the complete production process, from concept to finished perfume. But you make just one quart.


Creating Your Own Perfume With A 1700 Percent Markup! (3rd edition)

Perfume is famous for the markup it can achieve, even for a middle market fragrance. While "everybody knows" that perfume costs next to nothing to make (not completely true) the making of it is often considered an esoteric secret. "Creating Your Own Perfume With A 1700 Percent Markup!" details how a 3-person company with no experience created their own fragrance in response to a marketing opportunity that was too good to pass up. The book explains exactly what was done to create a fragrance for that opportunity but it is far more than a history of the author's project. "Creating Your Own Perfume With A 1700 Percent Markup!" lays out every step in the process of creating your own perfume, either as a do-it-yourself project – and without the benefit of automated equipment some compromises and workarounds are required – or full bore professional production under your supervision. Either way you will be producing a quality fragrance at a remarkably low cost. Do you have a marketing opportunity that would be wildly profitable if only you could obtain your fragrance at a ridiculously low cost? "Creating Your Own Perfume With A 1700 Percent Markup!" is the guide you need to do it.


Naming Your Perfume And Protecting Your Name

A really great name, a special name that is just right for a particular perfume or perfume marketer (or entrepreneur with money to invest!) can be worth a ton of money. But few individuals with great ideas ever manage to cash in on those brilliant ideas. Instead they wait while others "discover" their idea, acquire legal rights to it and make all the money while they are left out in the cold without a penny having been earned for what was once THEIR idea.

If you are struggling to name your perfume and are looking for a name that will have real value, "Naming Your Perfume And Protecting Your Name" will help you weed out low value names and point you to names that have better marketing value plus the potential to become valuable assets in themselves.

If you have a great name you want to protect but no fragrance, "Naming Your Perfume And Protecting Your Name" will guide you through the simple steps you must take to acquire a legal right to that name before someone else grabs it! Best of all, "Naming Your Perfume And Protecting Your Name" shows you how to gain strong legal protection for your name without a lawyer and without spending more than pocket change.

Never had an idea for a product name? Never thought much about perfume? "Naming Your Perfume And Protecting Your Name" may stimulate your interest in a whole new game that, when played well, can make you lots of money without your having to leave the comfort of your home office.


How To Launch Your Own Perfume Company: A Simple Business Plan

You can build a perfume business of your own using this business plan as a guide. By following its detailed strategy you learn to identify motivated groups of potential perfume buyers. Members of these groups are near the tipping point of desire for a new perfume. You don't know these people and they don't know you but you know a marketer they trust, one who does not currently sell perfume and might never think of selling perfume were it not for your approach. Here is where you step in with a professional plan, promotion, and perfume to take advantage of this ripe opportunity for mutual profit. Before your first promotion has peaked, you will already be developing a relationship with your next marketing partner. Following this plan, you will gain more and more profit with each new marketing partnership.


Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics

Now when you make your own perfume you can make it fully "commercial" meaning you will be creating a product ready for regular, continuous sales to friends, relatives, and the public! If the fragrance you've made has already won praise, why not share it with others? Some might pay you for it and want it for their web stores or retail boutiques! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics guides you through steps that can turn your hobby project into a perfume business. Discover how close you are now and how little more you must do to take what you made with essential oils and dropper bottles into a business of your own! For an introduction to this book, watch this video.


How To Create A More Valuable Name For Your Perfume

When you name a perfume you create a valuable asset – the name itself. To sell your perfume you want the most effective name possible. But a good name can have value beyond the edge it gives your sales. In naming your fragrance you are creating a trademark and a trademark can have value independent of the product. The value of that trademark can vary. Much depends on how well, in naming your perfume, you follow the trademark "rules." How To Create A More Valuable Name For Your Perfume first helps you develop a name that will be effective in selling your perfume. It then prods you to make use of certain techniques that can turn a good name into a great trademark, strong and valuable. If you have questions about how to protect a name, How To Create A More Valuable Name For Your Perfume will answer many such as:

  • Can you protect your name yourself or do you need a lawyer?
  • Can you register a trademark without a lawyer?
  • What does it cost to register a trademark?
  • How do I enforce the rights I have established?

How To Create A More Valuable Name For Your Perfume covers both state, federal, and international protection.


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Philip Goutell
Lightyears, Inc.