disaster

Scene of the disaster — I was attempting to attach press-on spray pumps to bottles filled with $timeout. It took more force than I had expected and, if the pump and bottle are not perfectly aligned, the pump goes on crooked and the top is damaged, as shown in the photo below. I thought perhaps a C-clamp could supply the necessary force but, as the pump and bottle and C-clamp were misaligned, the force simply shattered the neck of the bottle, as shown in the photo above.

Launching a new perfume in an uncertain world

disaster

Trying to attach a press-on fine mist spray pump by hand is difficult. If bottle and pump are not perfectly aligned, the pump goes on crooked and is damaged. Note the chip that was knocked out of the bottle when it was being used as the "top" — as shown in this video.

I had been writing about a new fragrance I was developing and then stopped while the fragrance was aging for the required 30 days. Now the aging days are over and I've launched the fragrance, it's called $timeout. The name is derived from a computer command that halts an ongoing routine for... some amount of time. When that time is up, either the old routine is restarted or $timeout switches you to a new routine. "$timeout" seemed like an appropriate name considering our current Corona virus situation.

The bottle

I had planned to bottle $timeout with a press-on spray pump. Until now I had always used screw-on pumps. Crimp-on pumps are the industry standard as they are cheap and can be mounted by an automatic machine on an assembly line. But crimp-on pumps require some sort of machine, either manual or automatic. I have neither.

I was introduced to press-on spray pumps at a packaging trade show and told they could be attached to a bottle by hand... or at least it might be possible to attach them without a machine. I should have become suspicious when I couldn't find any of these press-on pumps from a U.S. source. But, when I saw press-on pumps and matching bottles advertised on the Plush Folly (U.K.) website, I watched their video and bought a small supply. Now I was going to use them for $timeout. It didn't work out.

It turns out that a good deal of force is required to mount a press-on spray pump to a glass bottle. The video shows a hammer being used with a warning that getting it right could be tricky. Pump and bottle must be perfectly aligned when the force is applied. Trying to do it by hand can damage the pump and even break some glass. After breaking two bottles and damaging three pumps I gave it up in favor of the bottles with screw-on pumps that I had on hand. This is the bottle shown in the picture.

How would you rate my new fragrance?

Launching a new fragrance on the internet without a celebrity endorsement or a ton of social media promotion is a risky path to success.


Making Perfume By The Quart
Making Perfume By The Quart: A do-it-yourself project book

Many who love perfume dream of having their own -- but it can seem too complicated, too "from another world." Making Perfume By The Quart brings it down to earth for you in ten remarkably easy to understand chapters of instructions that guide you through the complete production process, from concept to finished perfume. But you make just one quart.


Creating Your Own Perfume With A 1700 Percent Markup! (3rd edition)

Perfume is famous for the markup it can achieve, even for a middle market fragrance. While "everybody knows" that perfume costs next to nothing to make (not completely true) the making of it is often considered an esoteric secret. "Creating Your Own Perfume With A 1700 Percent Markup!" details how a 3-person company with no experience created their own fragrance in response to a marketing opportunity that was too good to pass up. The book explains exactly what was done to create a fragrance for that opportunity but it is far more than a history of the author's project. "Creating Your Own Perfume With A 1700 Percent Markup!" lays out every step in the process of creating your own perfume, either as a do-it-yourself project – and without the benefit of automated equipment some compromises and workarounds are required – or full bore professional production under your supervision. Either way you will be producing a quality fragrance at a remarkably low cost. Do you have a marketing opportunity that would be wildly profitable if only you could obtain your fragrance at a ridiculously low cost? "Creating Your Own Perfume With A 1700 Percent Markup!" is the guide you need to do it.


Naming Your Perfume And Protecting Your Name

A really great name, a special name that is just right for a particular perfume or perfume marketer (or entrepreneur with money to invest!) can be worth a ton of money. But few individuals with great ideas ever manage to cash in on those brilliant ideas. Instead they wait while others "discover" their idea, acquire legal rights to it and make all the money while they are left out in the cold without a penny having been earned for what was once THEIR idea.

If you are struggling to name your perfume and are looking for a name that will have real value, "Naming Your Perfume And Protecting Your Name" will help you weed out low value names and point you to names that have better marketing value plus the potential to become valuable assets in themselves.

If you have a great name you want to protect but no fragrance, "Naming Your Perfume And Protecting Your Name" will guide you through the simple steps you must take to acquire a legal right to that name before someone else grabs it! Best of all, "Naming Your Perfume And Protecting Your Name" shows you how to gain strong legal protection for your name without a lawyer and without spending more than pocket change.

Never had an idea for a product name? Never thought much about perfume? "Naming Your Perfume And Protecting Your Name" may stimulate your interest in a whole new game that, when played well, can make you lots of money without your having to leave the comfort of your home office.


How To Launch Your Own Perfume Company: A Simple Business Plan

You can build a perfume business of your own using this business plan as a guide. By following its detailed strategy you learn to identify motivated groups of potential perfume buyers. Members of these groups are near the tipping point of desire for a new perfume. You don't know these people and they don't know you but you know a marketer they trust, one who does not currently sell perfume and might never think of selling perfume were it not for your approach. Here is where you step in with a professional plan, promotion, and perfume to take advantage of this ripe opportunity for mutual profit. Before your first promotion has peaked, you will already be developing a relationship with your next marketing partner. Following this plan, you will gain more and more profit with each new marketing partnership.


Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics

Now when you make your own perfume you can make it fully "commercial" meaning you will be creating a product ready for regular, continuous sales to friends, relatives, and the public! If the fragrance you've made has already won praise, why not share it with others? Some might pay you for it and want it for their web stores or retail boutiques! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics guides you through steps that can turn your hobby project into a perfume business. Discover how close you are now and how little more you must do to take what you made with essential oils and dropper bottles into a business of your own! For an introduction to this book, watch this video.


How To Create A More Valuable Name For Your Perfume

When you name a perfume you create a valuable asset – the name itself. To sell your perfume you want the most effective name possible. But a good name can have value beyond the edge it gives your sales. In naming your fragrance you are creating a trademark and a trademark can have value independent of the product. The value of that trademark can vary. Much depends on how well, in naming your perfume, you follow the trademark "rules." How To Create A More Valuable Name For Your Perfume first helps you develop a name that will be effective in selling your perfume. It then prods you to make use of certain techniques that can turn a good name into a great trademark, strong and valuable. If you have questions about how to protect a name, How To Create A More Valuable Name For Your Perfume will answer many such as:

  • Can you protect your name yourself or do you need a lawyer?
  • Can you register a trademark without a lawyer?
  • What does it cost to register a trademark?
  • How do I enforce the rights I have established?

How To Create A More Valuable Name For Your Perfume covers both state, federal, and international protection.


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Philip Goutell
Lightyears, Inc.