Test the odds that your
promotion will succeed
When you launch your promotion for a new fragrance, there can be no absolute guarantee that it will be profitable. But if you test yourself on the four points below, you will get a much better picture of whether you are ready to go ahead or whether you might do better to go back and put more work into defining your market and developing the promotion itself.
# 1 — Your story
The story can be about your or your fragrance. The more compelling the story, the more likely people will be moved to buy it. If you don't yet have a story — a gripping, emotional, gut wrenching story for your fragrance — stop and work on one. It doesn't have to be "real". Fragrance is about fantasy. But you must give your fragrance a story.
# 2 — Your hook
Is there something in your story that hooks the prospect and quickly leads to an order? Developing a good hook is an art but it is a profitable art to study. If you don't understand what a hook is, read this.
# 3 — Priming the pump
Does your marketing strategy include a device for priming the pump — getting the flow of orders started. Medicine show quacks used shills in the audience to make the first "sales". Seeing some people buy, the crowd followed. Today the art often involves getting social media influencers to post favorable messages about your fragrance. You give it to them free. Full size samples need to go to the influencers in your target market. You won't always get the review you want but this too can tell you something. Once you have identified the influencer who can help you, develop a relationship with them. Find out what they need to move their followers to action. Coupons and contests, run by you, can also help to get the energy flowing. Don't try to make regular, full-price sales until your fragrance is getting some buzz.
# 4 — Testing for interaction
You targeted your market, you're ready launch your perfume. To make sales, you will be using some kind of media, online or otherwise. Now is the time to test this media, to find out if people really will respond to you and your message. You can do this with coupons, you can do this with special offers, but you will not (yet!) do this with your fragrance. For example, if you intend to use social media to sell your fragrance, put an offer out for a coupon worth a free bottle of fragrance. See how many people respond. (You can limit free offer to the first 10, 25, or 50 people to respond.) If not enough people respond, you may have to reevaluate your promotional concept or the media you plan to use. Likewise if a local radio station is to be your main media, let them advertise the coupon. Evaluate the response. Are people getting onboard with you? These tests will cost you very little money.
Steffen Arctander's Perfume and Flavor Materials of Natural Origin was first published in 1960 and is the classic, authoritative reference for natural products used in perfumes, scents, flavorings, foods, and medicine throughout the world. Part One defines and describes processing methods used to extract or refine the products into usable form; Part Two includes more than 500 monographs on the natural raw materials used to produce perfumes, flavorings, etc. Appendices include a classification of important materials by their scent, and worldwide production figures for major products. Fully indexed, the book also includes 62 pages of photographs, making this the standard reference work on natural materials for perfumers and flavor chemists. The preface contains practical descriptions of available materials, their origin, production and processing methods, appearance, odor and flavor type with brief notes on their main constituents, replacements and common adulterants.
Perfume is famous for the markup it can achieve, even for a middle market fragrance. While "everybody knows" that perfume costs next to nothing to make (not completely true) the making of it is often considered an esoteric secret. "Creating Your Own Perfume With A 1700 Percent Markup!" details how a 3-person company with no experience created their own fragrance in response to a marketing opportunity that was too good to pass up. The book explains exactly what was done to create a fragrance for that opportunity but it is far more than a history of the author's project. "Creating Your Own Perfume With A 1700 Percent Markup!" lays out every step in the process of creating your own perfume, either as a do-it-yourself project – and without the benefit of automated equipment some compromises and workarounds are required – or full bore professional production under your supervision. Either way you will be producing a quality fragrance at a remarkably low cost. Do you have a marketing opportunity that would be wildly profitable if only you could obtain your fragrance at a ridiculously low cost? "Creating Your Own Perfume With A 1700 Percent Markup!" is the guide you need to do it.
A really great name, a special name that is just right for a particular perfume or perfume marketer (or entrepreneur with money to invest!) can be worth a ton of money. But few individuals with great ideas ever manage to cash in on those brilliant ideas. Instead they wait while others "discover" their idea, acquire legal rights to it and make all the money while they are left out in the cold without a penny having been earned for what was once THEIR idea.
If you are struggling to name your perfume and are looking for a name that will have real value, "Naming Your Perfume And Protecting Your Name" will help you weed out low value names and point you to names that have better marketing value plus the potential to become valuable assets in themselves.
If you have a great name you want to protect but no fragrance, "Naming Your Perfume And Protecting Your Name" will guide you through the simple steps you must take to acquire a legal right to that name before someone else grabs it! Best of all, "Naming Your Perfume And Protecting Your Name" shows you how to gain strong legal protection for your name without a lawyer and without spending more than pocket change.
Never had an idea for a product name? Never thought much about perfume? "Naming Your Perfume And Protecting Your Name" may stimulate your interest in a whole new game that, when played well, can make you lots of money without your having to leave the comfort of your home office.
You can build a perfume business of your own using this business plan as a guide. By following its detailed strategy you learn to identify motivated groups of potential perfume buyers. Members of these groups are near the tipping point of desire for a new perfume. You don't know these people and they don't know you but you know a marketer they trust, one who does not currently sell perfume and might never think of selling perfume were it not for your approach. Here is where you step in with a professional plan, promotion, and perfume to take advantage of this ripe opportunity for mutual profit. Before your first promotion has peaked, you will already be developing a relationship with your next marketing partner. Following this plan, you will gain more and more profit with each new marketing partnership.
Now when you make your own perfume you can make it fully "commercial" meaning you will be creating a product ready for regular, continuous sales to friends, relatives, and the public! If the fragrance you've made has already won praise, why not share it with others? Some might pay you for it and want it for their web stores or retail boutiques! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics guides you through steps that can turn your hobby project into a perfume business. Discover how close you are now and how little more you must do to take what you made with essential oils and dropper bottles into a business of your own! For an introduction to this book, watch this video.
When you name a perfume you create a valuable asset – the name itself. To sell your perfume you want the most effective name possible. But a good name can have value beyond the edge it gives your sales. In naming your fragrance you are creating a trademark and a trademark can have value independent of the product. The value of that trademark can vary. Much depends on how well, in naming your perfume, you follow the trademark "rules." How To Create A More Valuable Name For Your Perfume first helps you develop a name that will be effective in selling your perfume. It then prods you to make use of certain techniques that can turn a good name into a great trademark, strong and valuable. If you have questions about how to protect a name, How To Create A More Valuable Name For Your Perfume will answer many such as:
- Can you protect your name yourself or do you need a lawyer?
- Can you register a trademark without a lawyer?
- What does it cost to register a trademark?
- How do I enforce the rights I have established?
How To Create A More Valuable Name For Your Perfume covers both state, federal, and international protection.
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