Perfume Making — the vital step people ignore
(Which is why their perfumes tend to fail)
Are you preparing to develop a new perfume? How do you plan to get started? If you were Coty or Chanel or Elizabeth Arden your first step would be to define, with words, the perfume you wanted developed for you. Your words, which could run dozens of pages, would be called a "perfume brief." But you're not Coty, you're not Chanel, you're not Elizabeth Arden , so how do YOU get started? If you want to develop a perfume to make sales, you start by creating your own perfume brief, before you start smelling anything; before you start mixing anything.
This first step stumps many because they haven't defined what their perfume should be. More important, they haven't thought clearly about who they expect to buy this perfume. To write a perfume brief you need a well defined target market. The fastest way to begin your brief is to select ONE PERSON who will act as the center of your target market. Then it all becomes easy.
Now you just write up everything you know about this ONE PERSON. What are their likes? Their dislikes? Where to they shop? How much will they pay for a bottle of perfume? How would they like it packaged? You want your perfume to be pleasing to this ONE PERSON.
Spend a few days – or weeks – writing down everything you know about this person. The work you do now, which you may think is silly, will make your life a whole lot easier once you start to select materials for your perfume.
Now find a name.
You want a name that will appeal to your ONE PERSON, that will entice him or her to want to try your (their!) perfume. All the rules of naming apply of course but, although some of your ideas might have to be rejected due to conflicts with existing names, keep trying until you have a name that "fits" your target and is available for use, i.e., not in use by anyone else.
If you really "know" the ONE PERSON you are targeting, a name will not be that hard to select. Think of all the nicknames that ONE PERSON has been given, nicknames that are unique to that ONE PERSON. This can be a good starting point.
Where will you go from there? My suggestion is to watch this video. I've watched it three times in recent weeks -- and I've sat though the same lecture "live" another three times -- but it takes time for the lessons to sink in.
Pinning down exactly what you want your perfume to be is the hardest part of the creative process. It is easier just to sniff a bit and experiment a bit, which can be useful, but if your object is to develop a perfume that people will buy, don't skip over this first step of closely defining your target ONE PERSON and they tastes. Think in your head that all of this fuss of making a perfume is about selling ONE BOTTLE to this ONE PERSON you have targeted. From this, everything else will follow.
While much is written about perfume – the beautiful fragrances... the beautiful bottles – little is available on the "mechanics" of perfume production – the steps that take place on the "factory floor" where a beautiful vision is turned into a finished product, a "ready to sell" perfume. Now you can experience all of these steps, hands on, by making just one quart of your own perfume. If you follow each chapter and do what you are instructed to do, you will end up with from 8 to 64 bottles of your own perfume, depending on the capacity of the bottles you select. Along this "insiders journey," each step is profusely illustrated with professional color photographs and you'll learn — • Exactly what alcohol you'll need and where to get it • Why you'll want (just a little!) water in your perfume • What type bottles you'll need and why you cannot use others • Why you will use a spray and not a cap • How to fill and seal your bottles • How to label your bottles with the correct information so they will be legal for sale • How to select a name for your perfume that will allow you to acquire powerful trademark rights free. If you are a developer of scents you are encouraged to use one of your own for this project. If you are not a scent creator yourself you'll learn how to get a fragrance oil that is exactly right for this project. Online sources are given for all required supplies and materials. Nothing can hold you back from starting your project immediately!
Perfume is famous for the markup it can achieve, even for a middle market fragrance. While "everybody knows" that perfume costs next to nothing to make (not completely true) the making of it is often considered an esoteric secret. "Creating Your Own Perfume With A 1700 Percent Markup!" details how a 3-person company with no experience created their own fragrance in response to a marketing opportunity that was too good to pass up. The book explains exactly what was done to create a fragrance for that opportunity but it is far more than a history of the author's project. "Creating Your Own Perfume With A 1700 Percent Markup!" lays out every step in the process of creating your own perfume, either as a do-it-yourself project – and without the benefit of automated equipment some compromises and workarounds are required – or full bore professional production under your supervision. Either way you will be producing a quality fragrance at a remarkably low cost. Do you have a marketing opportunity that would be wildly profitable if only you could obtain your fragrance at a ridiculously low cost? "Creating Your Own Perfume With A 1700 Percent Markup!" is the guide you need to do it.
A really great name, a special name that is just right for a particular perfume or perfume marketer (or entrepreneur with money to invest!) can be worth a ton of money. But few individuals with great ideas ever manage to cash in on those brilliant ideas. Instead they wait while others "discover" their idea, acquire legal rights to it and make all the money while they are left out in the cold without a penny having been earned for what was once THEIR idea.
If you are struggling to name your perfume and are looking for a name that will have real value, "Naming Your Perfume And Protecting Your Name" will help you weed out low value names and point you to names that have better marketing value plus the potential to become valuable assets in themselves.
If you have a great name you want to protect but no fragrance, "Naming Your Perfume And Protecting Your Name" will guide you through the simple steps you must take to acquire a legal right to that name before someone else grabs it! Best of all, "Naming Your Perfume And Protecting Your Name" shows you how to gain strong legal protection for your name without a lawyer and without spending more than pocket change.
Never had an idea for a product name? Never thought much about perfume? "Naming Your Perfume And Protecting Your Name" may stimulate your interest in a whole new game that, when played well, can make you lots of money without your having to leave the comfort of your home office.
You can build a perfume business of your own using this business plan as a guide. By following its detailed strategy you learn to identify motivated groups of potential perfume buyers. Members of these groups are near the tipping point of desire for a new perfume. You don't know these people and they don't know you but you know a marketer they trust, one who does not currently sell perfume and might never think of selling perfume were it not for your approach. Here is where you step in with a professional plan, promotion, and perfume to take advantage of this ripe opportunity for mutual profit. Before your first promotion has peaked, you will already be developing a relationship with your next marketing partner. Following this plan, you will gain more and more profit with each new marketing partnership.
Now when you make your own perfume you can make it fully "commercial" meaning you will be creating a product ready for regular, continuous sales to friends, relatives, and the public! If the fragrance you've made has already won praise, why not share it with others? Some might pay you for it and want it for their web stores or retail boutiques! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics guides you through steps that can turn your hobby project into a perfume business. Discover how close you are now and how little more you must do to take what you made with essential oils and dropper bottles into a business of your own! For an introduction to this book, watch this video.
When you name a perfume you create a valuable asset – the name itself. To sell your perfume you want the most effective name possible. But a good name can have value beyond the edge it gives your sales. In naming your fragrance you are creating a trademark and a trademark can have value independent of the product. The value of that trademark can vary. Much depends on how well, in naming your perfume, you follow the trademark "rules." How To Create A More Valuable Name For Your Perfume first helps you develop a name that will be effective in selling your perfume. It then prods you to make use of certain techniques that can turn a good name into a great trademark, strong and valuable. If you have questions about how to protect a name, How To Create A More Valuable Name For Your Perfume will answer many such as:
- Can you protect your name yourself or do you need a lawyer?
- Can you register a trademark without a lawyer?
- What does it cost to register a trademark?
- How do I enforce the rights I have established?
How To Create A More Valuable Name For Your Perfume covers both state, federal, and international protection.
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